Crossroads Generation, a new super PAC formed with the help of a handful of established GOP groups, is tapping into the economic frustrations of under-30 voters facing dim job prospects, crippling student loans or the prospect of having to move back home with their parents.
Starting Monday, the PAC is launching a $50,000 social media ad campaign targeting younger voters in eight swing states, including Ohio and Virginia. Their ultimate goal: woo younger Americans to the Republican side, including some who supported Obama in 2008.
"Younger voters aren't looking for a party label," said Kristen Soltis, who advises the new super PAC's communications. "They're looking for someone to present a solution for how things are going to get better."
Crossroads Generation is drawing upon $750,000 in seed money from GOP organizations like the College Republicans, the Young Republicans, the Republican State Leadership Committee and American Crossroads -- itself a super PAC that has raised $100 million so far this election cycle to defeat Obama and will support the Republican nominee, very likely to be Mitt Romney.
"We want to give a voice to our generation," said Derek Flowers, 28, the group's executive director, adding that his generation has faced unprecedented levels of unemployment and debt.
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