"In today's ever-changing media landscape, it's essential that political campaigns, the media and the voters themselves have a clear understanding of how citizens receive their news and information," said Ron Sachs, president and CEO of Ron Sachs Communications.
"Modern political campaigns can no longer rely exclusively on traditional ways of reaching voters, and this is the first poll I've seen that takes the so-called 'new' media and matches it up to people's voting preferences."
The survey gave Republican Mitt Romney a three-percentage-point lead nationally over Democratic incumbent Barack Obama — 47 percent to 44 percent. Obama is ahead among women by 47 to 41 percent, and with voters younger than 50 by 49 to 42 percent.
Romney is supported by men by a 53 to 40 percent margin and older voters by 51 to 39 percent. Romney also has a 47 to 41 edge with independents.
By a margin of 37 percent to 33 percent, likely voters would most want Obama to be their Facebook friend. However, more voters think Romney "looks more presidential."
Read more on Newsmax.com: Mason Dixon Poll: Internet Major Factor in 2012 Election
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