"The incredible irony here is that in upholding Obamacare, Roberts et. al. have formally also declared Obama to be a monumental liar," said L. Brent Bozell III, president of the conservative Media Research Center, the parent organization of CNSNews.com. "And in the most bizarre twist of them all, they upheld the lie by declaring this to be a tax.

"Conservatives -- Republicans -- can now campaign on the line of attack that a) this is the greatest expansion of power in history; b) this is the greatest tax increase in history; and c) this is the greatest presidential deception in history.

"From now til Election Day the GOP should simply run clips of Obama insisting this wasn't a tax," Bozell said.

NOT a tax, Obama insisted in 2009