"Much of America has fallen in love with Gabby Douglas," Costas said. "Also safe to say that there are some young African-American girls out there who tonight are saying to themselves, 'Hey, I'd like to try that, too.'"

Then NBC switched to the commercial with the small, widely grinning monkey on the rings. Blacks in the past have been disparagingly referred to as monkeys to the point where it is considered a common slur.

Read more on Newsmax.com: NBC: 'No Offense Intended' With Monkey Gymnastics Ad