Millions of Americans didn't much care for Obama and his Obamacare spending blowout, but they didn't feel like voting for Romney either. Some said that Romney didn't resonate with recession-hit blue-collar folks in swing states because he "looked like the boss who outsourced their jobs," as one blog commenter quipped.
Gabriel Malor, writing for the New York Daily News' blog, pinpointed another reason: By focusing his campaign mostly on serious economic and political issues such as the national debt and tax incentives, Romney failed to take into account the fact that large segments of the electorate neither know nor care much about serious economic and political issues. What they — a group sometimes euphemistically called "uninformed voters" — do know and care about are the tugs on their emotions, fears, revulsions and heart strings provided by hours and hours of uninterrupted television watching .
The Democrats understood how to reach that constituency. When a barrage of Obama campaign TV ads told them that the GOP wanted to take away their contraceptives or that Bain Capital killed someone's wife, they took notice. When Obama strolled the hurricane-stricken beaches of New Jersey in his bomber jacket, they were snowed. As Malor put it, Obama won on "binders, Big Bird, birth control and blame Bush."
Palin can more than keep up with the Democrats in appealing to voters' emotions. Hardly anyone could be more blue collar than Palin, out on the fishing boat with her hunky blue-collar husband, Todd. Palin is "View"-ready, she's "Ellen"-ready, she's Kelly-and-Michael-ready.
A Palin "war against women"? Hah! Not only is she a woman, she's got a single-mom daughter, Bristol, to help with the swelling single-mom demographic. On social issues, Palin, unlike Romney, has been absolutely consistent. And let's remember that most Americans, whatever their view of choice, disapprove of most abortions.
Gay marriage? Palin opposes it. But she is also a strong advocate of states' rights, and I'm betting she'd be fine with letting states and their voters grapple with the issue on their own. Remember that all of America didn't swing toward approval of gay marriage on Nov. 6. Three reliably blue states and their voters did. If she were smart, Palin would recruit a member of her impressive gay fanboy base — yes, she has one — to help run her campaign. I nominate Kevin DuJan of the widely read gay conservative blog HillBuzz, a Palin stalwart since 2008.
Palin's son Track is an Iraq war veteran, so she can be proudly patriotic without being labeled another George W. Bush, looking to do aggressive nation-building. She seems aware there is only one nation in need of building right now: America.
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