“Yesterday, this campaign became a cause.” That’s how Zac Moffatt, Digital Director for the Romney campaign, summed up June 28th, a day that saw Obamacare affirmed as the single largest middle class tax increase in the history of the country.
Team Romney pulled in $4.6 million in a 24-hour period with an average donation of under $100; 33% of donations were under $25. Over 200 thousand unique visitors hit the Romney campaign site, with one in four making a donation.
“The Obama campaign brags about their 27 million Facebook followers, which they’ve been building for over six years,” Moffat said. Coming out of a contentious primary, Romney had only 2.1 million Facebook followers. “But even with those odds against us, we saw 494 thousand Facebook engagements in the past 24 hours and Obama only had 464 thousand.”
“We saw a lightning bolt of intensity,” said Lenny Alcivar, the campaign’s Online Rapid Response Director. “In one day we beat the Obama campaign’s almost mythic online team with the power of the center right in America.”
According to the Romney campaign’s digital team, the overwhelming response came right after Gov. Romney’s remarks vowing to repeal Obamacare on day one of his presidency.
“Right after Mitt's speech, the torrent opened up," Moffatt confirmed. "Our Twitter hashtag, #FullRepeal, trended worldwide in 20 minutes and maintained as a trending topic all day.” By comparison, the Obama hashtag affirming support for Obamacare only trended for a couple hours and then disappeared from the online conversation.
Moffat said, “Yesterday was not about us, it was about the conservative movement. when Mitt spoke, his words merely crystallized that movement.”
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